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Digital Personas

The DCCP partnered with Bright Brothers Strategy Group on a strategic marketing study to determine our existing customer base, as well as visitors who we can attract from around the state. The data collected from groups, surveys and analytics was then compiled into 10 personas. Think of these as tools in your toolkit that you can use when creating marketing campaigns, events and even menu/retail offerings.

  • Persona tutorial with Josh Yeager of Bright Brothers Strategy Group